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THE CONVERSION FUNNEL OR HOW TO CONVERT YOUR VISITORS INTO CUSTOMERS

Have you noticed that the number of visitors to your website is very different from that of your actual customers? This difference may be due to a number of more or less controllable factors. Perhaps you have an unattractive site despite good SEO, or vice versa, or an SEO based on ill-adapted keywords, etc.? In this article, we propose several approaches to help you close the gap and convert as many visitors as possible into customers...

The path followed by your visitors is similar to that of a funnel: from visitors to buyers, or even loyal buyers, thanks to different stages (or filters).

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RTA – Emirats Arabes Unis

ARQITEK est un cabinet international de consultance informatique basé à Dubaï dans le Moyen-Orient. Expert dans les métiers du digital, notamment les sujets d’architecture d’Entreprise et de transformation numérique, Arqitek aide et accompagne de nombreuses organisations à conduire les initiatives complexes d’amélioration et de croissance.


Arqitek was appointed by the Dubai Ministry of Transport (RTA) to advise on the Dubai Metro construction project, and wanted to provide RTA with a platform for monitoring work execution and compliance with project specifications.

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